No website is created to be kept hidden from the viewers. The aim of any webmaster is to make the website viewable to as many users as possible. And for the same reason, it should be as user friendly and informative. A website has to be made not just interesting for a single reading but also make the users return again and again and recommend to friends. There are many factors that combine to make a website a favourite of the users. Let’s check out a few of them.
- Meaningful content
First and foremost, the ubiquitous, omnipresent content! A website needs more than anything else excellent content that glues the readers to the site for a long time. However, it cannot be any content either. It should mean something, something worth the time of the reader who is reading it. It should impart the information the reader is looking for, and not just in a boring, mechanical way but should be presented in an interesting, curiosity-provoking way.
- Avoiding unnecessary animations
Unless your website is about some online greeting cards or online games there is no use in adding flashy animations and images that can only distract and irritate a reader. Though you might think that inserting so much graphic might make the reader stick to the website, you couldn’t be more wrong. Imagine a fly jumping up and down in front of your eyes while reading newspaper! Similarly, there is the case of scrolling text and pop ups. Scrolling text can test the patience of the user since it appears in the speed that you set and not according to the preference of the user. And no user is ever going to think “another pop up? Wow!”
- Easy navigation
Suppose you are browsing a website and you reach a page from which you have no idea how to reach back in the home page. And there is no link from the current page to the home page. What would be your next step? Obviously, to leave the site and never come back. Forget about recommending the site to others, you yourself would never return to it. So apply the same rule to your own website also. Provide navigation route that is easy to follow. Plan the distribution of the content carefully. Make it easy for users to find what they want. Try to avoid too many clicks to reach a page. Include a menu in all the pages.
- Wise formatting
Provide some space between lines on every page. Unless you specify the space you want it is going to look cramped and crowded and therefore difficult to read. Similarly, make the font considerably large enough to read. Avoid ALL CAPS as much as possible. If you want to stress on some point you can use italics. If at all you use all caps make those words as brief as possible. Also, keep in mind that too many exclamation marks defeat the purpose. Use it not more than once or twice.
- Fast loading
Suppose you want to check out a website. How long will you wait for it to load? At the most, a minute. So keep that in mind for your own site too. None of the users would wait for a website to load for a long time. Hence, make sure that your website loads fast and without any trouble. Make sure it works properly. Keep it updated always.
- Wise linking
Sometimes website owners would provide links that would open in a new tab or new window. This is fine for external links, for it prevents the users from moving away from your site. But for internal links if each click opens up a new window or tab, it could be pretty irritating. Similarly, people expect links to be in blue font and underlined. Make sure you do either one if you don’t want to do both. Because, given in the same colour as the remaining text, links might not appear as links and might be missed. Also, explain what each link is all about in a few words at least instead of just providing it abruptly.
- Easy accessibility
Last but not the least, provide your contact information on all the pages of the site instead of only the contact page. Visitors might not want to go back all the way to the home page and then find the contact page.
The tips to create a good, useful website definitely don’t end here. However, this could be a good start. All these steps themselves make a good website that is informative and helpful for the users. So, why the delay? Go ahead and create the website you had in your mind, the one that is visited by hundreds and thousands of visitors per day. Good luck!
- Top 10 Tips for Creating a Search Engine Friendly Website Online business is catching on. Besides bringing the world closer,...
- How to Avoid Some Common Web Design Mistakes A website visitor is the most difficult species to please...
- How important is content in a website Content is king. How many times have you heard or...
- How to analyse a competitor’s website The website of your competitor can be an abundant source...
- Boosting the ranking of your website in SERPs If you own a business on an online platform where...