Posts Tagged ‘web analytics’

Some features of Google Analytics

Friday, June 25th, 2010

It is not news to anyone that online search is now synonymous with Google more than any other search engine. For the same reason, the search analytics service from Google holds importance for websites and brings relevant and useful information. Popularly known as Google analytics, it helps a website in many ways. It gives a lot of valuable statistics regarding the visitors to a site.

Besides tracking the sources of visitors, Google analytics does a lot of help to web masters. Here are a few of the features of Google analytics:

  • Helps you set your business goals. These goals are what will take your business forward.
  • Lets you compare your website’s performance at two different time periods.
  • Lets you compare the site performance at two different places.
  • Brings you data on conversions, letting you know which area of your site has more visitors turning to buyers. Based on this data you can plan your business offers.
  • Informs you at which point in your website your visitors leave the website, thus enabling you to fix those parts.
  • Summarizes the navigation route followed by your visitors. This tells you which page the visitor moved to from the Home page or from which page he/she reached your contact page.
  • Shows you the source that brought a visitor to you, whether it is a search engine, PPC (pay-per-click), email marketing, display advertising or back links.
  • Enables you to set up reports that will be automatically scheduled and sent when and to whom you want to be sent.
  • Finds the keywords that the visitors typed to find your website. This lets you provide more content and offers to that particular keywords.
  • Tells you which browser your visitors use to reach you. This also helps you find which browser doesn’t support your website and thus lets you do the needful.
  • Tells you what is the connection speed of the users’ Internet who are visiting your site. You can redesign your website based on this data so that your website is easily seen by all users.
  • Lets you know the preferred languages of your users.
  • Gives you information on how many visitors are old and how many are new. In other words, it gives you an idea of the visitors’ loyalty.
  • Tells you which page most number of users visit and how long they spend there. You can accordingly work more on it to enhance it as well as work on the remaining pages to make those pages also popular.

These are not all. There are even more advantages that you could find in Google Analytics. Make your visit to the service and get all of them to make your website the best and thus take your business to the front.

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Traffic Analysis: What Comes First – Visitors or Hits?

Wednesday, May 19th, 2010

Analysing the traffic to a website is a time-consuming effort. Nevertheless, it has many advantages that make it an inevitable part of a search engine optimisation. So what is the information you collect through traffic analysis and what makes this process so much worth the effort? Analysing the traffic lets you:

  • Track the number of people who visits your website on a daily, weekly and monthly basis.  This enables you to assess your website and find out how successful it is, or even whether it is moving towards further success or doom.
  • Find out how a visitor enters your website, that is, whether he or she is directed to your site through a search engine and, if so, which one. This helps you optimise the site for that particular search engine and thereby bring the website to the front page.
  • Learn through which page the visitor has reached the site so that you can enhance the page with more information and make it more inviting.
  • Learn from which page the visitors exit the site so that you can optimise the page with more or improved content, better graphics, and more links.
  • Find out what time of the day, which day of the week, which week of the month and which part of the year you get most visitors and therefore update your content correspondingly and increase the strength of your sales and support divisions during that time.
  • Get more information about your visitors including their countries, browsers, operating systems, languages, etc.
  • Find out whether you get more visitors or more hits.

This brings us to another point: what is more important – your visitors or hits? Before checking which is more important let’s see what they are. And how are they different from each other.

Well, the fact is that both are equally important. Because of what they are and what they do. Majority of the people think of hits and visits as the same. This is not entirely true, however. When a user enters a site, he or she is a visitor no matter how many pages that visitor clicks within the site. Just like you enter a library, and whether you check one book or ten books, you are a visitor. In the case of a hit, it is the number of times you make a click in a website. This creates a difference between a person who clicks once and who clicks 10 times.

Both are different in their own ways. Visitors tell you how popular your site is and how many people visit the site. Hits tell you how effective your site is, how long a visitor remains in your site, how many pages in the site a visitor clicks and which are those pages. A thorough study of these details helps you assess the current performance of your website and find out the areas where it needs improvement.

Traffic analysis is in fact an eye-opening experience, be it positive or negative. You might feel exultant or dejected by its results. But the important point here is that it will show you which part of your site calls for improvement and which part is alluring to the visitors. Thus, you can do an effective search engine optimisation of your website and watch it reach the front pages of a website. After all, effective treatment always follows an effective diagnosis.

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Importance of Web Analytics on SEO

Monday, October 12th, 2009

Before checking out how important a role web analytics can play in SEO, let’s step back and see what exactly web analytics is. To put it short, it’s the steps you take when you enter any website. It’s the study of the behavior of a visitor in your website, their expectations when they enter your site, their likes and dislikes, etc. Wikipedia has put it precisely and concisely as the “collection, analysis and reporting of internet data for purposes of understanding and optimising web usage”. From this you would’ve guessed how web analytics is related and indispensable to SEO.

For any kind of marketing a study of the current situation of the product or service is essential. Unless you know how your product and website fare currently no way you can optimise them to perform better. Here are a few aspects you get to learn when you do web analytics:

  • How often do customers visit your site?
  • Which keywords drive them to your site?
  • What do they do first when they enter the site?
  • Which pages in your website do they mainly visit?
  • Do they convert after browsing through your site? If so, how often?
  • During which time of the year do you get more visitors and more sales?
  • Which part of the globe are your customers mainly from?
  • From which search engine do they reach your site?
  • Which browser do they use in searching?
  • How long do visitors stay in your website?
  • Which are the top landing pages and exit pages?
  • Do the visitors return to your site? If so, how often?

Undoubtedly these data are exactly the answer for your need of a successful and effective search engine optimisation. It helps you in many different ways. You can enhance the different areas of your site that the visitors rarely visit. You can do new keyword analysis if the current keyword is not effective. You can in fact find the common keywords people type to get the product or service that you provide.

Doing a thorough web analytics is helpful in not just doing an effective SEO but also learning the current market situation and the performance of your product there.

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