Posts Tagged ‘social networking’

SEO & Social networking

Monday, March 21st, 2011

The growth of SEO since past few years has been mind blowing. It has moved away from some petty “short cuts” to attract search engines to real meaningful optimisation of websites that can benefit the customers. One such method is to use social networking which is becoming synonymous with Internet nowadays. We know that any web user today has an account in one social networking website or the other, be it personal or professional.

It is impossible to say exactly when social networking began to be used for web marketing. However, going by the current trends we can anticipate an overwhelming use of social media for SEO and online marketing. The relevance of social networking to SEO falls on the fact that like the search engines social networking also prioritizes on the latest and most interesting and relevant information.

So how can you use social networking effectively for your SEO?
1. Well, the first pre requisite is of course an active profile in different social networking websites like Facebook, My Space, LinkedIn, Digg, etc.
2. Next is to add the link of your website in this profile. This way the people who visit your profile would click the link and reach your website. But this is not where your work ends, in fact, this is just the beginning.
3. You need to have an active presence here and keep in constant touch with your friends here, who would mostly be your new or existing customers. To remain engaged with your customers you need to post latest news regarding your business. The social networking websites are an effective platform to advertise your latest products, events and offers. Soon you’ll find your customers adding your website link to their bookmarking websites and blogs, thus providing you quality back links and consequently elevating your position in the search engines.
4. Besides promoting your website in the search engines, social networking gives you an excellent way to promote your business, that too absolutely free. They give you instant and direct feedback through customer comments and thus make your website popular and well-known.

The catch phrase here is ‘never give up’. The profile that you have created here and the friends and contacts you make are to remain for a long time. You might find the results slow but highly beneficial in the long run. However, the slow pace is negligible considering the fact that publicity you get is without any cost.

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Creating effective tweets is not a myth

Monday, July 26th, 2010

When Twitter was launched in 2006 it was meant to be used for a small group of people. However, within a couple of years it became such a rage that it is sometimes described as the “sms of the Internet”. It got so much popularity worldwide that now it enjoys 100 million users. It didn’t take much time since its launch to find its scope for marketing. Now several big and small businesses use Twitter to do their marketing – huge, established businesses to retain their customers and small businesses to find new customers.

It’s a miracle how a small tweet that has to be confined to 140 characters can bring so much revenue. But the truth is there are companies and businesses that find their customers through Twitter. And with some knack and common sense you can also find the customers that you are searching for through Twitter. Here are some factors that you can remember while tweeting to get more followers and eventually more customers:

  • Have a professional profile that is impressive as well

When you are tweeting for business the impression you give has to be the best. This profile is what represents your business online. Keep a profile that is informative, impressive and professional. Add your company website in the profile so that users who check your profile get to know your products or services. Adding your company logo also gives you an identity of your own in Twitter.

  • Have clarity in what you say

Because you are forced to say what you want in 140 characters, you might give your messages in short forms, abbreviations or just some random mix of words with hidden meanings. This is not going to help when others check your tweets.  Your followers are not going to spend time decoding what you have said. Hence, be clear and precise.

  • Provide information

There is no point tweeting just anything so that you could stay in the loop. Provide information for that is what your followers want and that is why they are following you. Tell them about your latest products or events. Tell them what their next action should be. Tell them why they should buy from you. These details are what followers are looking from you.

  • Be brief

Brevity is of course the only option you have in Twitter as your characters are limited. In fact, it is even better if you can bring it down to 120 as in case someone wants to reply, their message wouldn’t be cut short with your name coming in front of the reply. Also, make sure you shorten your links using shortening tools that you can find plenty on the Internet.

  • Keywords

When users search for you they use keywords that are related to business. Hence, make sure you use the important business keywords in your tweets that let users find you fast.

  • Provide user friendly links

It is common practice to add a link in your tweet when you have something descriptive to tweet. Make sure this link is not directed to a blank page or a non-existing page. It should load fast. Similarly, the content in the page that the link leads to should be easy and interesting to read.

  • Give importance to your followers

If you go on tweeting only about what you do or what you are planning to do, followers would lose interest very soon. Make sure you are talking about them too. Add “you” in all your tweets. Tell them why they should listen to you and what is their benefit if they do so. Provide space for them to reply with their queries by shortening your tweet to 120 characters or lesser.

  • Do not protect your tweets

For your personal account protecting your tweets is sensible. However, for your business that would be stupidity as the main reason for your presence in Twitter is spreading your word. So keep your tweets open for users to find them and follow them.

Today, absence in Twitter puts you down in the business world when your competitors move up higher due to their efficient social media marketing. So, what are you waiting for? Create an impressive profile in Twitter and watch your business grow. Happy tweeting!

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Social Networking Sites

Wednesday, January 13th, 2010

Though it has become quite impossible to imagine a world now without Facebook, Linkedin and Myspace there was indeed a time when none of these existed. These, as you know, are some of the most popular social networking websites around. There are many more to fill the list, and most of them have taken very little time to become a part of the daily practices of the population all over the world.

What are social networking sites?

Let’s start with what is social networking, though of course you’d know that by now. Plainly and briefly put, it’s the joining of a group of people who are interested in a common topic. A social networking site allows its users to create profile for themselves and interact with others who have created profiles in the same site. There are social networking sites for almost all the topics under the sun, be it education, dating, business or even astrology and parenting.

What are the boons and banes of social networking sites?

Social networking involves many things, both good and bad. Updating your whereabouts to your friends and relatives, reading others’ profiles and sometimes contacting them, connecting with old acquaintances, connecting with people in other countries and other cultures, finding people across the globe with similar tastes, etc. are a few of the advantages you get from social networking sites. However, as with anything connected with the Internet, social networking also has its own set of vices. For the starter, there is no way of knowing whether a profile of a person you come across in any of these sites is genuine. Added to that, the amount of data theft and virus infection happening through these sites is enormous.

How can you protect yourself in social networking sites?

Much as you think it is dangerous, there is no way of denying that social networking sites could be a lot of fun. Used in a more discreet and precautions way, these sites can be really helpful and enjoyable. Here are a few suggestions on making your online social networking a pleasant and fun-filled experience.

  • Keep a track of the information you provide in the website.
  • Restrict others’ access to your profile page.
  • Avoid providing any information that can enable someone to locate you.
  • Consider not providing your photo in any of these sites. Even if you provide it, block it to anyone who is not your friend.
  • Avoid flirting, even harmless ones, through social networking sites.
  • Be wary of any “friend” who wants to meet you in person.

Social networking sites for business

The fact that social networking sites work out well for business is a discovery that is quite recent. There are quite a few websites for social networking like E.Factor and Biznik that are meant for enterprise and business promotions. Because of these sites’ reach into and influence over the masses they are very effective in marketing and promoting. However, as with the normal social networking sites there are a few aspects that you need to take care of.

  • There might be hundreds of networking sites for business. But you needn’t join all of them at the same time. Take time and establish yourself in each one of them.
  • Learn to use the website well. It makes you faster and therefore stronger in using it.
  • Plan ahead. The way you go about the website depends on what you want from it.
  • It’s always better to be courteous and well-behaved in social networking. It’s socialising after all. You are seldom rude and ill-behaved in real life, especially when it comes to your business. So be it in here too. There is little glory in public battles with competitors.
  • Practice discretion. There is no reason to declare everything related to your business to everyone.
  • Be responsive to comments. Reply well and don’t hesitate to comment for others as well. Asking for feedback is also a good idea.
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