Posts Tagged ‘SEO’

Online Marketing Trends for 2013

Thursday, February 21st, 2013

Each new year brings new challenges in the world of online marketing. Things move at a rapid pace and it’s not always easy to keep up with all the tools and all the rules!

In the coming year, there are a few trends that many experts are expecting:

  • Mobile is not going away. In fact, if you’re not mobile ready and mobile optimised you will likely start losing out. More of your customers than ever are using mobile devices and the trend is leaning toward mobile search taking over ordinary web searches.  It’s vital that businesses have a mobile marketing strategy going forward. Beyond simply advertising and creating a site that looks good on a smartphone screen, you’ll want to work to engage and build relationships with your customers via mobile marketing. This can include apps, social media, and highly personalised experiences when people arrive on your site. Reward customers for their loyalty, too. They want value for their money.
  • Inbound marketing is another area that is expected to continue to grow by leaps and bounds.  Optimising your website alone isn’t enough anymore. Content marketing through videos, blogs, articles, guest posts, and other areas can help you educate and inform interested prospects and then drive those prospects into a sales funnel where you can build a rapport and trust with them. If you aren’t working on inbound marketing already, you should seriously consider it for 2013. How can people who search for the thing you specialise in find you?  How can you help them find what they are looking for and position your company as the answer to their query? Beyond articles, companies should look at other visually appealing methods like infographics and videos and leverage the many social marketing tools that are available to use.
  • Information will be more important to monitor than ever. Beyond knowing how people arrive on your website you’ll want to watch closely to see what they do when they do arrive. Optimising your conversion rate is vital for search engine optimisation. If Google et all see a high bounce rate they will re-index in search of a page more appealing to users.  Paying attention to detailed analytics will pay off.

What’s your strategy for 2013?

It may change throughout the year. Keep a close eye on your customers, your competition, your online reputation, social media, and your analytics to help you drive growth and adapt to changes quickly.

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PDF document creation & SEO

Monday, March 21st, 2011

For past many years PDF documents have been used by web users both online and offline to create reports, professional documents, theses and dissertations, etc. Converting a document to PDF file has a number of benefits that make it highly useful in day-to-day working of a business.

• They retain the looks and format of the original documents.
• They provide restricted editing.
• They support compression when there are images.

During the initial days of SEO many website owners used to consider PDFs as not friendly to search engine crawling, however, now it is widely known that nothing could be farther than truth. PDF documents are as friendly to search engines as Word documents. However, the friendliness of PDFs depends a lot on the way it is created. If the file is created with Photoshop, it remains an image file whose fate with search engines is same as other image files. As you know, search engines don’t recognize or crawl images. Whereas when you create it from a Word document or Adobe Pagemaker, the content remains text and hence remains crawlable for search engines.

Optimising for PDF documents is just the same as optimising the content for HTML or Word documents. Just make sure you follow these tips while creating the PDF.

• Ensure that the file name, title, headings (H1, H2) and body text are rich in keywords.
• Link the PDF document to the remaining pages of your website. This will not only increase internal linking but also enhance the user experience.
• PDF documents have the special feature of including meta data, which lets you edit the meta description, meta keywords and the page title.

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Link building through social media – Moving with the trend?

Friday, July 30th, 2010

Social media, which includes blogging and micro blogging, has become a part of contemporary life. The number of people with an account in Facebook or Twitter or similar websites is increasing day by day. These websites help you find new friends as well as catch up with old ones, be a part of online communities, keep yourself updated with what’s happening in your friends’ lives, etc. However, from the perspective of SEO social media brings you a different set of benefits.

Social media can increase your online popularity and make your web presence felt, thus bringing in more and more visitors to your website. More importantly, it is a big source of incoming links for your business website, one of the best ways to increase your ranking in search engines. But don’t be under the impression that just by creating a profile and updating it with some random information you can grab those links.

Many prominent websites like Digg, Youtube, Flicker, Facebook and Twitter apply the “nofollow” attribute that prevent the search engines from leaving them through external links. So you don’t benefit much from adding your links there. Then what is the advantage of these sites? Well, the advantage is that they let you have an RSS feed of your content in them. Meaning, if the readers, especially bloggers, click your link and find the content worthy, they will follow you from their own website.

So how do you make people take the trouble of following you through your RSS feed? Well, social media requires a little more attention from you to get what you want. Here are a few tips for you to get people link to you through blogs and micro blogs:

  • Don’t add just any content in the social media sites. Make sure that the readers would find it important. If you add something regarding the internal projects in your company nobody would be interested. Readers will follow if they find the content useful and interesting to them.
  • Be cordial to other members in the community. This is your business profile and you cannot afford to sound rude or, worse, silly here.
  • Be active in the account. Keep updating frequently, comment for others’ entries and reply punctually for the comments others posted.
  • Constructive criticism is good. But keep away from criticizing someone harshly. If you have nothing positive to tell someone it is better to keep silent. Same way, be open to good criticism from others.
  • Get to know the website well. Sometimes you might just stick to updating and commenting and nothing more. It is good to know all the aspects of a website.
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