Posts Tagged ‘seo service’

SEO techniques to optimise your Facebook page

Tuesday, January 31st, 2012

Here are a few SEO techniques for you to optimise your Facebook page and thus invite more visitors to it.

  • Choose the right title for the page

Go back to the time when you created a profile for yourself in Facebook. Was there any doubt while adding your name there? Most probably you gave your real name with surname and maybe even a tagline that best described you as a person. So doesn’t the same rule apply to your business profile too? Definitely. Providing the actual name of your company as the Facebook page title is important for 2 reasons: first, it obviously is your identity, and second, just a random or common name that sounds fishy can make people hide your updates. Also, Facebook has started disabling the updates of pages with common names recently.

To create a brand and maintain it, it is crucial to have an impressive title for your Facebook page as well as to retain it. Changing your name once you establish your account in Facebook and have received followers is a bad idea. It can not only create confusions among your followers and those who ‘liked’ your page but also lose the credibility that you created with a lot of hard work.

  • Make your Facebook URL reflect your business

One of the innovations that Facebook added recently was the ability to choose a vanity URL for your page in it. Looking at the growing popularity of Facebook, there is no doubt that your URL for Facebook is as important as the URL for your own website. Hence, it is important that you select one that is connected to your business and not something that gives no clue to the visitor as to who you are and what you do. Hence, if you are selling wedding gowns, make sure that wedding gowns appear somewhere in your URL.

At the same time, you need to ensure that the URL is not generic term, for Facebook has published a black list of generic usernames that the pages cannot register with. And once you create it you cannot change the name, hence it is important that you choose a name that you really want and one that you would like your fans to remember you by.

  • Add keyword-rich text to the About text box

Facebook page consists an “About” box which gives you the opportunity to add information about yourself for your visitors while adding keyword-rich text that can invite search engines as well. It is important that you place this text as close to the top of the page as possible. “About” page is ideal to add as much information about your business for that, as the “Wall” restrains the users from adding large amount of text.

To add information in the “About” box, you need to click the “Write something about [your page]” that is given under the space for profile picture. Here also you have a limit of 250 characters, hence pick out the best words that can describe your business and company.

  • Add more keywords in the “Info” tab

Besides the “About” page, Facebook gives you an “info” tab where you need to fill the metadata about the page. This gives you yet another place to add your major keywords and links that belong to your website. Each business category would have its own fields where you need to enter the corresponding details such as address, city and state, company overview and mission, all of which provide you scope to add valuable advertising for your business.

Keywords can be added to your updates as well. However, this has to be done carefully for you cannot add keywords at random without any meaning. Just as in your web pages, make your content informative and interesting and add keywords in a logical way.

  • Add photos, videos, events and discussion forums

You’d know this if you already have an account in Facebook. Pictures do say a lot more than words as the saying goes, and hence adding photos of your office, products or services and events can create credibility in the minds of your visitors. Also, you could add keyword-rich descriptions for these photos and videos. And a discussion forum would of course let you invite direct interest from your customers and give you feedback as well regarding your services. And since Facebook makes all these content you add indexable by search engines, these would definitely give you advantage in the search engines.

  • Post links to the Facebook page from your website

With the intention of promoting businesses, Facebook has created a new widget, the Fan Box widget for Facebook pages, which includes the link to your Facebook page. By adding this to your web pages, you could actually invite your website visitors to become a “Fan” or “Like” your page directly from your website, without making them leave the site. The same advantage goes for the “Find us on Facebook” badge that you could add anywhere on your website home page and get a link directly to your Facebook page.

  • Increase the links to your Facebook page through intra-bound links

When the numbers of fans increase for your Facebook page, it adds to the intra-bound links as the profile pages of these fans would have the link of your page in them. Once your business is more established and you get around 1000 fans in Facebook, the internal links to your page in Facebook would also increase. Similarly, by getting your fans to comment and like your updates, you could add to the reciprocal linking within Facebook. Since the links in your fans’ pages are also indexed it leads to the overall popularity of your page in search engines and among the users.

With more and more changes appearing in the online marketing of businesses, your success depends on catching up with the latest trends and changing your marketing trends accordingly, before your competitors do the same. With social networking as one of these latest trends, to have your own account in Facebook and optimising it to make it friendly for search engines and visitors becomes a priority, especially now that Facebook itself has taken the initiative to promote businesses through its Pages.

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Does the phenomenon Over optimisation actually exist?

Monday, May 24th, 2010

Imagine you have a website that has been optimised well in the search engines; that is, you believe you have optimised it well, and that too with all white hat techniques. But then you find your website ranking dropping fast. You don’t know why this is happening. And then you check your web pages and realise that all the pages that you had optimised effectively seem to be over optimised. Shocking, isn’t it? How does this happen? Let’s check out a few of the reasons why this happen. In other words, how your web pages become over optimised.

  • Keyword stuffing

As you know, the ideal number for a keyword to be present on a web page is 5–8% of the total number of words in the page. This means if there are 100 words in a page the keywords should occur 5 to 8 times. However, often SEO experts want the page to be ranked fast by search engines and insert these keywords too often so that the whole content reads unnatural and therefore unappealing.  When the keywords become more than 8% it starts looking like keyword stuffing. Not only the content will annoy the visitors but the search engines also will detect this and, oops! There goes your website ranking down!

  • Doorway pages and hidden text

These are two other ways to increase the keyword density in the eyes of search engines. Doorway pages are those that are made specially for search engines and are invisible to the eyes of the human visitors. Similarly, hidden text would also be invisible to the human eyes as they would be in the same colour as that of the background. It will be added in the HTML code of the page. As it sounds, both are manipulative and can invite penalty from search engines.

  • Duplicate content

Duplicate content is the chunks of content that are same and exist in different websites, either sister sites, linked sites or a couple of completely different sites. This happens when sentences or even paragraphs are copied from one website and pasted to another. Duplicate content is highly punishable by search engines. They can be harmful in 2 different ways – either when you take content from another site or when the content in your site is taken by another. The risk here is that both the sites – the copied and the one that copies – are given penalty.

  • Links misuse

Links are one major factor that can decide the position of a website in the search engines. And for the same reason they can also be misused to get high ranking. Many sites, believing that adding as many links to them is going to do wonders, would take links from link farms or a blacklisted site, which is nothing but inviting the attention of the search engines.

Over optimisation can happen intentionally as well as accidentally. However, the search engines are either indifferent to or unaware of the reason. All they notice would be that a website has been over optimised. And for the same reason, the penalty for such methods, which come too close to black hat SEO techniques, can sometimes be a permanent ban of the site. Hence, it is important to not only avoid such practices but also frequently check whether your site has become a victim of them without your knowledge.

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