If you get the total number of web pages on the net it might be more than even the people who live in this world now. So how do you prevent your site from getting lost in the crowd? Search engine marketing (SEM) is one factor that can help you here. Competition is huge. In this scenario, if you are really serious about your online business or your website from which you expect really good business, you need to have a good idea of search engine marketing and its advantages.
The growth of internet marketing is now faster than the growth of traditional marketing. Lots of companies now give serious thoughts about search engine marketing due to its ability to bring good returns of investment. SEM has a fantastic potential for:
- Increasing sales
- Creating brand awareness
- Providing website visibility
Search engine marketing can be done in different ways. The most well-known and well-accepted techniques of SEM are search engine optimisation (SEO) and pay per click (PPC).
Search engine optimisation
As we all know, SEO is all about creating and enhancing your website in such a way that it is easily found by search engines and are brought to the front pages, facilitating quick and easy viewability for human visitors who are the potential customers. Here the marketing is virtually free as you pay no amount to the search engines for displaying your website, be it in the front pages or back. The catch here, as you would know, is the time it takes to reach the front and the constant efforts you need to put forth to retain the high position.
Pay per Click
Pay per Click or paid search brings your website under the viewability span of the search engines very fast. It is taken up as the primary option of SEM by more and more companies recently. Its advantage is that it catches attention very fast. By bidding for the keyword that you think your prospective customers would use to reach your site you come to the front pages of the chosen search engine and is easily and quickly noticed by readers. It is expensive but brings quick results.
If you think that just by bringing the website into the users’ and search engines’ notice your job is done, you cannot be more wrong. Because, search engine marketing is not only about increasing the traffic to your site but about increasing the right traffic. What you need is not readers of your site but buyers of your products. Which brings us to the end of this post and the most important point that should remain in your head: People pay not to see your website but to get a good product or service. Hence provide what they pay for and your website about it will automatically turn out effective.