Posts Tagged ‘keyword analysis’

Keyword Selection and Good Sales

Wednesday, November 11th, 2009

For sales to go up you need to do a good SEO. For a good SEO you need proper keywords. Selecting the correct keyword is one of the initial steps of Search engine optimisation and, ironically, an area where most people go wrong. It is not an easy job. If you pick a popular word as your keyword you are left with a fierce competition. If you pick a specific one you might end up with a very less viewability. So what is to be done here? What is the right balance? How do you reach the balance? Point that needs some serious thoughts.

Lets do this with an example. You are in Ontario, Canada, and your business is low calorie ice creams You have chosen your main keyword as “ice cream”. You can imagine the number of sites that’s going to come up if you type “ice cream” in the search field of a search engine. How about “ low calorie ice cream Ontario”? There! You just improved your chance of being viewed a little more. Its true that the number of people who search for “low calorie ice cream Ontario” is going to be lesser than those who search for just “ice cream”. But the chances of those visitors turning to buyers are much more in the case of “low calorie ice cream Ontario”. Moreover with “ice cream” if you are going to be in page 20, with “low calorie ice cream Ontario” you are going to be in page 1 or 2. See the magic of using an apt and proper keyword?

So you have now finalised on your keyword. But how do you know whether your users are going to type those exact key phrases that you have chosen? What if a user tries to find “low fat ice cream” instead of “low calorie ice cream”? You need to make sure that your website is included in that search too. Which leads us to our next point: you need to have secondary keywords that are synonyms or spelling variants of your main keyword. Normally this can be done only if you do a good keyword research and find the keywords are your main competitors are thriving on.

In case you wonder whether more than 2 words in the key phrase will make the site viewable, well, they will. People who want to buy ice cream will buy it local than ship it from abroad. Hence they will be doing a specific local search where your site takes the advantage. The trick here is to think like a user. How would you do your search? What would you want if you are the user? Offer that and you needn’t look back.

Suppose your keywords are “low calorie ice cream” and your site actually talks about artificial sweeteners. The users who were searching for low calorie ice cream would not just be disappointed but would leave the site immediately without browsing the site further. Not only you are driving away your prospective customers here, you are losing real customers if you had optimised your site for what you actually sell. Make sure that your keywords are relevant to your site.

Once you decide on all the correct keywords and their variants, divide them equally among your web pages. Optimising all the pages for all the keywords might not be a good idea since that would not disarrange low calorie ice cream e the keyword ratio per page. It’s better to have 2-3 keywords per page, which will also make the content look natural. Else, stuffing all the keywords in the text on all the pages would make the content look unnatural and weird.

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Choosing the right keywords to promote

Wednesday, March 25th, 2009

Choosing keywords are the foundations of your search engine optimsiation effort and you should take time to choose the most important and relevant keywords for your website.

A keyword is a word that a search engine user would enter to find your website. Most people enter search phrases that are between 2 to 5 words.

Good keyword phrases are specific and it is better to have a smaller number of targeted keywords rather than have many irrelevant users find your site listed under generic search terms, who will be unlikely to spend much time on your site. Your ultimate objective is to get targeted traffic to your site. There is no reward in being on the first page on google unless those vistors become paying customers.

The more targeted and specific your keywords are, the greater the chance that visitors to your site will find what they are looking for.

In order to determine which keywords are most important and relevant to your website where are free tools available such as Google Adwords Keyword Suggestion Tool.

This tool will also give an indication asto the popularity of a keyword so that you may know how difficult it will be to rank for it. Less expensive keywords on pay per click will tend to be easier to rank in an organic search.

One way to go about choosing your site’s keywords is to make a list of all the possible words that your customer may use to find the products and services on your site remembering to think like your customers and avoid using words that your customer are unlikely to use.

Then use google’s keyword suggestion tool to help identify the keywords that you should be able to optimise which are not too popular or unpopular. Avoid generic keywords or keywords that are just a single word. So, for example to get a top ranking for “bracelet” you would be competing with millions of other webpages.

After you have narrowed down your keywords to around 20, choose one that will be your most important keyword. Typically this will tend to be your company name. You should ensure that your most important keyword appears on most of the pages of your site. You should also have a number of variations of your primary keyword such as synonyms and alternate spellings and include these in your keywords list. So a primary keyphrase for the bshop site “Health Store UK” should have the primary keywords “Health store UK”. Variations of this would be “UK Health Store”, “Healthstoreuk”, “healthstore UK” etc. Notice how the primary keyword is still present in the more specific pages.

The more specialised and targeting your keyword is, the more targeted your visitors will be and thus the more likelihood that they will purchase a product from your ecommerce website.

2 to 5 word phrases are much easier to rank well for because your competition are unlikely to use the same combination.

It is often a good idea to put a geographic modifier to your keyword such that “health store” becomes “health store uk”, provided that your ecommerce website focuses on a particular region or country.

Each page of your website should then contain your primary keyword. Where appropriate, your products pages should contain variations of your primary keyword or the remainder of your choosen keywords. To avoid being marked for spam, you should also use keywords that are appropriate in each individual page. So a page that contains contact details should not contain the keyword “Silver Bangles” for example but more appropriately includ your shop’s full name and variations of it where appropriate. It is also important not to stuff webpages with keywords as keyword stuffing is also considered in contravention of google’s increasingly strict webmaster guidelines.

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