There are different reasons why a website should contain original, relevant and error-free content. The main reason is that in the case of online business often your website content is where your customers will come closest to you. And as you’ve heard first impression is the best impression and in the case of business website, perhaps the only impression. If the customers don’t like what they see they might never come back to your site. Hence, it is all the more important to have some good quality content there to make an informative and interesting reading.
This brings us to out main point – what makes up a good content for SEO of a website? Let’s see a few main points:
If there is anything about a website content that is absolutely not permitted by search engines, it is plagiarism or content duplication. This offense is serious enough for the site to be completely banned from the search engines. Besides, human visitors might also find duplicated content repetitive and annoying. Always create content that is original and unique.
Search engines of course prefer lots and lots of content. However, no visitor would read a page that has long paragraphs of content, however informative it is. The trick here is to bring a proper balance of adequate content to make the search engines happy and concise enough to satisfy human visitors. You could do this by providing the content in bullet points and numbered lists.
- Keyword adequacy
Keywords are what take a search engine or a human visitor to your website. The number of keywords has to be adequate, nothing more and nothing less. It has to be enough so that the search engines are satisfied and not too many so that human visitors are not irritated.
When you are writing for a website that deals with wedding photography and your content is about weddings and relationships, you can be sure no visitor would read it more. Content of a website should always be relevant to the topic of the website. You need to keep in mind the fact that any visitor would spend very little time in a site unless he or she finds content absolutely relevant and related to what he or she is looking for.
Error-free content is the mark of professional writing. Quality web content should be free of errors in grammar, spelling, punctuation, syntax, etc. Even the facts mentioned have to be checked and double checked before adding to the content.
Hope these points would help you create content that can make your visitors stick to your website. Remember, your website is the best place to tell the world of your business, goals, values, products, services, etc. Make it impressive and interesting and ensure increased visitors and increased sales.