HTTPS – a ranking signal


As security is a top priority for Google, they spends a lot in making sure that the services they offer are secure, like strong HTTPS encryption by default. As part of it they have been running researches on whether websites should use secure, encrypted connections as a signal in ranking algorithms. Now Google has decided to use https as a ranking signal – carrying less weight than other criteria like good quality content, quality links etc. But over time they may strengthen this criterion to encourage more webmasters to use https for their websites or even switch http to https to make safe on world wide web.

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