When Twitter was launched in 2006 it was meant to be used for a small group of people. However, within a couple of years it became such a rage that it is sometimes described as the “sms of the Internet”. It got so much popularity worldwide that now it enjoys 100 million users. It didn’t take much time since its launch to find its scope for marketing. Now several big and small businesses use Twitter to do their marketing – huge, established businesses to retain their customers and small businesses to find new customers.
It’s a miracle how a small tweet that has to be confined to 140 characters can bring so much revenue. But the truth is there are companies and businesses that find their customers through Twitter. And with some knack and common sense you can also find the customers that you are searching for through Twitter. Here are some factors that you can remember while tweeting to get more followers and eventually more customers:
- Have a professional profile that is impressive as well
When you are tweeting for business the impression you give has to be the best. This profile is what represents your business online. Keep a profile that is informative, impressive and professional. Add your company website in the profile so that users who check your profile get to know your products or services. Adding your company logo also gives you an identity of your own in Twitter.
- Have clarity in what you say
Because you are forced to say what you want in 140 characters, you might give your messages in short forms, abbreviations or just some random mix of words with hidden meanings. This is not going to help when others check your tweets. Your followers are not going to spend time decoding what you have said. Hence, be clear and precise.
- Provide information
There is no point tweeting just anything so that you could stay in the loop. Provide information for that is what your followers want and that is why they are following you. Tell them about your latest products or events. Tell them what their next action should be. Tell them why they should buy from you. These details are what followers are looking from you.
- Be brief
Brevity is of course the only option you have in Twitter as your characters are limited. In fact, it is even better if you can bring it down to 120 as in case someone wants to reply, their message wouldn’t be cut short with your name coming in front of the reply. Also, make sure you shorten your links using shortening tools that you can find plenty on the Internet.
When users search for you they use keywords that are related to business. Hence, make sure you use the important business keywords in your tweets that let users find you fast.
- Provide user friendly links
It is common practice to add a link in your tweet when you have something descriptive to tweet. Make sure this link is not directed to a blank page or a non-existing page. It should load fast. Similarly, the content in the page that the link leads to should be easy and interesting to read.
- Give importance to your followers
If you go on tweeting only about what you do or what you are planning to do, followers would lose interest very soon. Make sure you are talking about them too. Add “you” in all your tweets. Tell them why they should listen to you and what is their benefit if they do so. Provide space for them to reply with their queries by shortening your tweet to 120 characters or lesser.
- Do not protect your tweets
For your personal account protecting your tweets is sensible. However, for your business that would be stupidity as the main reason for your presence in Twitter is spreading your word. So keep your tweets open for users to find them and follow them.
Today, absence in Twitter puts you down in the business world when your competitors move up higher due to their efficient social media marketing. So, what are you waiting for? Create an impressive profile in Twitter and watch your business grow. Happy tweeting!
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