Choosing the right domain name

Google sometimes analyses the text that is used for your ecommerce website’s domain name. For this reason, if appropriate, you should register your primary keyword for use as the host name of the online shop website that you are planning to host, with each word separated with a hyphen. The following host name is an example…

You should avoid using more than two hyphens and since it is not the only factor that is taken into account by google, should not be used in such a way as to confuse the branding of your ecommerce website. Host names are case insensitive.

The same approach should be applied to filenames and directories with each keyword separated by a hyphen so that google interprets the words as separate words rather than one whole word. The following URL is an example…

It should be noted that it does not make any difference what the top level domain (3 letter suffix) of your host name uses (eg or .com or .net). However, if your website hosts products for UK, it would make sense to use the appropriate country code top level domain ( Other domains are “.info” for informational sites, “.org” for organisations, “.com” for commercial organisations and “.biz” for business use.

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26 Responses to “Choosing the right domain name”

  1. [...] Unfortunately Shakespeare’s “what’s in a name” doesn’t work here. Your domain should always be connected to what you intend to say in your content. In fact, your visitors should get an idea of what they are going to see by your domain name. [...]

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  8. Awesome post, this really helps a lot, thanks for sharing. cheers.

  9. Larry J. Ladd says:

    And sometimes if Google detected that your using your site in link building the page rank decreases. And this can be avoided by registering your site. yes, you can register here as shown above.

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  17. Kizzy Dings says:

    My site has dropped off on local listings, I know this is off topic but does anyone think this may be related to the new Google listings system? I am based in South Africa and would like to know the impact this will have on local search listings.

  18. Good advices you give here, thank you for that :)

  19. Hermina Orso says:

    Hey, great blog.I spotted this while using ask on a semi related quiery. Reguards from New Zealand

  20. Fred Meek says:

    Great article! Most people spend too much time trying to get a domain name that has keywords in it for SEO. Yes it does help, however not that much. Your domain name needs to make sense to your searcher. It is easy to overcome a domain name that doesn’t have keywords in it and still get ranked within the SERPS. Austin SEO

  21. 192SEO says:

    This concept is slowly turning from fact to opinion. In a few years, it will be just an opinion then a myth.

  22. 192seo says:

    It’s always a good idea to avoid using hyphens. People just tend to overlook these sort of things when doing a simple google search. Sometimes it is hard to avoid, especially if your industry is overloaded with web domains. I know when I personally land on a website like awesome-web-hosting-for-cheap, I’m automatically programmed to flock the other direction, and not even hear out what the content is trying to tell me.

  23. You made some good points here. I did a search on the topic and found most people agree with your post. Thanks

  24. Sagive says:

    now doubt about it – the right domain name
    is a great start both from the search engine
    point of view and the visitor 2.

    a good logic domain helps visitors
    determine how reliable your website is.

  25. Kathie Khum says:

    This Blog was most helpful, your ideas are straight to the point, and the colors are cool too.

  26. Tyisha Pore says:

    As normally, i like to read all your post. *???:-.

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