Hiring Search Engine Optimisation Specialists:
Anyone can perform some degree of search engine optimisation on their website. However not all online shop websites have the time or IT knowledge to implement internet marketing techniques on their ecommerce website. In this situation, you may want to hire search engine optimisation specialists from among the many internet consultancies that exist out there. Below are some tips to avoid choosing undesirable SEO consultants.
Search Engine Submissions:
If the SEO company claims to be able to submit your site to hundreds of search engines then it is likely to be a scam. It is not necessary to submit to search engines as they will find your ecommerce website by using web bots to spider the web. If they do not focus on Google, Yahoo, Microsoft Live Search and Amazon’s A9 search engines then they are not focusing on important search engines.
Directories such as DMOZ and Yahoo Directory are effective internet marketing techniques. The SEO specialist should be able to offer a comprehensive directory submission service covering directories that have categories related to your ecommerce solution. The better directories tend to be paid for.
On Site Optimisation:
If the search engine optimization company does not provide some kind of on site optimisation (as opposed to off site directory submission for example), such as structural changes, or changing of meta tag and title content then the company is providing an incomplete service and probrably should be avoided.
Black Hat Techniques:
Search Engine Optimisation companies that offer black hat optimisation techniques such as doorway passages or hidden text must be avoided because black hat techniques, once detected by the search engines, will get your site banned.
Blogs / Link Exchanges:
SEO companies that try to get traffic to your site by posting links to your site in blogs or message boards can still be effective although google has recently reduced the rankings of sites that rely too heavily on inbound links from poorly related webpages..
Any SEO company that guarantees a top position is likely to be a scam or is promoting unusual keywords. No one can guarantee a top position on google for popular keywords and no one can fully know google’s ranking algorithm or have any kind of special relationship with google.
The exception to this are pay per click campaigns such as google adwords where a guaranteed listing can be guaranteed but incurs a high price for top positions and is not organic SEO.
On the other hand an SEO company can guarantee improved results. Any successful SEO campaign should be able to show improved results in the search engines compared to when your first started. This can be measured by the number of visitors, the keyword rankings in the search engines, and the number of purchases. A good SEO company should be able to provide monthly or quarterly reports that can be used to compare.
An honest search engine optimisation company should be able to provide details of what is or has been done to your website. Everything regarding SEO is in the public domain and there is no such thing as a secret with regards to SEO techniques that only one or two companies know about.
Organic versus Pay Per Click
Some internet marketing companies offer organic search engine optimsiatoin, while others offer Pay Per Click search engine optimisation. Many also offer both. It is important to know the difference between organic and advertisement based search engine results, and be aware that some sites are better suited for PPC while others for organic, depending on how competitive the ecommerce website’s area of business is. Pay per click is typically more expensive but also more reliable and would tend to send quality traffic to your website of potential clients that are likely to spend on your website’s products.
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