Archive for the ‘Internet Marketing’ Category

HTTPS – a ranking signal

Friday, August 22nd, 2014


As security is a top priority for Google, they spends a lot in making sure that the services they offer are secure, like strong HTTPS encryption by default. As part of it they have been running researches on whether websites should use secure, encrypted connections as a signal in ranking algorithms. Now Google has decided to use https as a ranking signal – carrying less weight than other criteria like good quality content, quality links etc. But over time they may strengthen this criterion to encourage more webmasters to use https for their websites or even switch http to https to make safe on world wide web.

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Ways to Compete Online in 2013: What Matters

Friday, June 14th, 2013

Now that we’re almost a third of the way into the New Year, it’s prudent to examine whether or not your 2013 strategy for SEO and online success is proving to be a good one so far.

Many businesses dealt with major blows to their rankings in 2012 with major changes such as the Google Penguin algorithm. It forced many websites to put quality first, in an effort to re-gain favour for their SEO campaigns.

Here’s how 2013 is looking so far:

Content can be the key to success.  The content you create on your site and off your site can help you drive website traffic, a positive reputation, can help you establish trust, and can help generate sales.

  • Quality matters, more than ever. It’s not enough to simply create keyword dense content for your on-page and off-page SEO strategies.  Everything you publish online says something to people and to search engines about who you are as a company. Continuous efforts and continuous quality are of paramount importance to search engines and to your customers, too.
  • Conversion rate matters.  It’s not enough to simply get traffic to your website but what the visitors  do once they arrive will be measured and will be taken into consideration for not just your SEO campaigns but your paid search campaigns, too. Search engines want to know that the traffic you receive actually finds something valuable on your landing page. A click through is a sign of success. A bounce off the entry page is not. This isn’t just important for your SEO success, it’s important for your overall success, too. It doesn’t matter how much traffic you get if almost none of it translates into success, right?
  • Social media matters. Search engines will look at your social influence, too. How many people follow you? How often are you re-tweeted, +1’d, Like’d, etc. It’s more important than ever to develop and execute an on-going social media strategy.
  • Variety of content matters. Spreading your online content marketing efforts across a wide spectrum will be helpful. Article directories, guest blogs, videos, infographics, and other types of media will help you gain maximum exposure.
  • Local SEO matters, too. Between the boom in mobile, the hefty level of competition online, and the fact that a searcher’s geographical location is taken into account, it’s more important than ever to ensure your website and online reputation are optimised for your local geographic area.
  • Measurement probably matters most. As you attempt to navigate the complexities of SEO and online marketing in general, you’ll want to be sure you continually measure your success and improve on it.  Throughout the year you’ll want to assess what you’re doing right (so you can maximise that success) and what could be done better.

The Web Clinic aims to be your partner in all the areas that matter for your online strategy. We hope to continue to be there for you!

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Online Marketing Trends for 2013

Thursday, February 21st, 2013

Each new year brings new challenges in the world of online marketing. Things move at a rapid pace and it’s not always easy to keep up with all the tools and all the rules!

In the coming year, there are a few trends that many experts are expecting:

  • Mobile is not going away. In fact, if you’re not mobile ready and mobile optimised you will likely start losing out. More of your customers than ever are using mobile devices and the trend is leaning toward mobile search taking over ordinary web searches.  It’s vital that businesses have a mobile marketing strategy going forward. Beyond simply advertising and creating a site that looks good on a smartphone screen, you’ll want to work to engage and build relationships with your customers via mobile marketing. This can include apps, social media, and highly personalised experiences when people arrive on your site. Reward customers for their loyalty, too. They want value for their money.
  • Inbound marketing is another area that is expected to continue to grow by leaps and bounds.  Optimising your website alone isn’t enough anymore. Content marketing through videos, blogs, articles, guest posts, and other areas can help you educate and inform interested prospects and then drive those prospects into a sales funnel where you can build a rapport and trust with them. If you aren’t working on inbound marketing already, you should seriously consider it for 2013. How can people who search for the thing you specialise in find you?  How can you help them find what they are looking for and position your company as the answer to their query? Beyond articles, companies should look at other visually appealing methods like infographics and videos and leverage the many social marketing tools that are available to use.
  • Information will be more important to monitor than ever. Beyond knowing how people arrive on your website you’ll want to watch closely to see what they do when they do arrive. Optimising your conversion rate is vital for search engine optimisation. If Google et all see a high bounce rate they will re-index in search of a page more appealing to users.  Paying attention to detailed analytics will pay off.

What’s your strategy for 2013?

It may change throughout the year. Keep a close eye on your customers, your competition, your online reputation, social media, and your analytics to help you drive growth and adapt to changes quickly.

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