HTTPS – a ranking signal

Posted on August 22nd, 2014 By admin


As security is a top priority for Google, they spends a lot in making sure that the services they offer are secure, like strong HTTPS encryption by default. As part of it they have been running researches on whether websites should use secure, encrypted connections as a signal in ranking algorithms. Now Google has decided to use https as a ranking signal – carrying less weight than other criteria like good quality content, quality links etc. But over time they may strengthen this criterion to encourage more webmasters to use https for their websites or even switch http to https to make safe on world wide web.

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Info You Should Know About the New Google Disavow Links Tool

Posted on December 9th, 2013 By admin

Strategically linking to other websites in your niche could help your website in many ways.  Google and other search engines consider those relationships in the ranking of both of those sites.  If two sites with decent reputations are linked, it can help Google determine the best ranking for relevant phrases.   Google is paying a lot of attention, nowadays, to the relationships between linked sites in determining which sites are authority sites, which sites are trying to ‘game’ their system via link wheels or paid links, and which sites are legitimately striving to provide value for their visitors.

What happens when a spammy site links to your website in an effort to elevate its own reputation? In some cases (particularly with taboo subjects), this could be hazardous to your site’s reputation with search engines.  That’s why Google created the Google Disavow Links tool.

The Google Disavow Links tool gives you a place to notify Google that an unsavoury site is linking to your site.  Google can take your notification and investigate it. If it’s found to be negatively impacting your website’s rankings, Google can break the link.

Before You Start Using This Tool…

Not all links are evil. Some links pointing to your website could be beneficial and they could also be benign. You shouldn’t stress about every link that’s pointing to your site.  You should, however, know what’s going on so that you can take action if any of the links are harming your rankings. Be aware that the process is manual and can take time.

If you’d like to see the tool, it’s at:

Google would prefer that you work with site owners, asking them to remove their links. Most will comply and it’s easy to see, in your website traffic reports, which sites are currently linking to you.  If you’re not getting anywhere and you’re of the impression that certain links are hurting your site, especially when a google recovery is needed, it’s wise to use the tool or have your SEO company manage the process for you. (Chances are that they are already doing this as they work proactively when Google updates and tools are released)

When the Situation is Reversed…

What if you receive an email where you are asked to remove links that you’ve used in your own link building efforts?  Some companies fear that this means their site is seen as spam. This isn’t always the case.  A website owner that found your link may be over zealously reacting at the advice of others about link pruning. It’s wise to comply with their request.  If you’re concerned, don’t hesitate to talk to us so we can help you sort through to determine whether or not there are problems with link building you have done in the past.

This new tool is further proof of the fact that Google will continually refine its strategies with SEO and online marketing to try to help the best sites continue to rise to the top of the rankings. If you work at SEO, customer experience, and strive to create a useful online site that helps those who arrive there, you’ll have a greater chance of receiving more organic visitors and of getting favourable rankings with the top search engines.

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Ways to Compete Online in 2013: What Matters

Posted on June 14th, 2013 By admin

Now that we’re almost a third of the way into the New Year, it’s prudent to examine whether or not your 2013 strategy for SEO and online success is proving to be a good one so far.

Many businesses dealt with major blows to their rankings in 2012 with major changes such as the Google Penguin algorithm. It forced many websites to put quality first, in an effort to re-gain favour for their SEO campaigns.

Here’s how 2013 is looking so far:

Content can be the key to success.  The content you create on your site and off your site can help you drive website traffic, a positive reputation, can help you establish trust, and can help generate sales.

  • Quality matters, more than ever. It’s not enough to simply create keyword dense content for your on-page and off-page SEO strategies.  Everything you publish online says something to people and to search engines about who you are as a company. Continuous efforts and continuous quality are of paramount importance to search engines and to your customers, too.
  • Conversion rate matters.  It’s not enough to simply get traffic to your website but what the visitors  do once they arrive will be measured and will be taken into consideration for not just your SEO campaigns but your paid search campaigns, too. Search engines want to know that the traffic you receive actually finds something valuable on your landing page. A click through is a sign of success. A bounce off the entry page is not. This isn’t just important for your SEO success, it’s important for your overall success, too. It doesn’t matter how much traffic you get if almost none of it translates into success, right?
  • Social media matters. Search engines will look at your social influence, too. How many people follow you? How often are you re-tweeted, +1’d, Like’d, etc. It’s more important than ever to develop and execute an on-going social media strategy.
  • Variety of content matters. Spreading your online content marketing efforts across a wide spectrum will be helpful. Article directories, guest blogs, videos, infographics, and other types of media will help you gain maximum exposure.
  • Local SEO matters, too. Between the boom in mobile, the hefty level of competition online, and the fact that a searcher’s geographical location is taken into account, it’s more important than ever to ensure your website and online reputation are optimised for your local geographic area.
  • Measurement probably matters most. As you attempt to navigate the complexities of SEO and online marketing in general, you’ll want to be sure you continually measure your success and improve on it.  Throughout the year you’ll want to assess what you’re doing right (so you can maximise that success) and what could be done better.

The Web Clinic aims to be your partner in all the areas that matter for your online strategy. We hope to continue to be there for you!

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