We analyse the following aspects as a part of our diagnosis:
- Competition in the market
We compare the e-commerce websites that rank well for your website’s keywords studying the marketing tactics and directories that they use and the text content in those websites.
- Inbound links
Using the inbound links from the relevant websites that have high page rank as a measure, we check the quality and quantity inbound links to your sites.
- Key phrases
We analyse the keywords and key phrases and their frequency in your website and if found inadequate, we suggest new key phrases that you should be promoting. We also ensure that the keywords and key phrases appear at strategic locations throughout your website content.
- Meta data
We study the presence and use of meta tags, page titles and section headings.
- Pages indexed
We check the number of pages in your website that are indexed by various popular search engines. Websites that have more content are prone to be more viewable.
- Page rank
We study the current page rank your website has and if it is low, provide suggestions to bring the rank up.
- Search engine visibility
We check the performance of your website in various search engines for your keywords or key phrases. If your filenames and links are not SEO friendly, we provide suggestions on corresponding modifications to make them SEO friendly. We make sure whether your keywords are used in your URLs so that they are found by search engines easily.
- Black hat
We check whether any black hat or unacceptable marketing methods are used in your website and remove them promptly to save your website from being removed from the search engine lists.
- W3C Compliance
We check whether your HTML code is compliant with the W3C standards. Compliance with W3C standards is regarded highly by search engines.
- Website Structure
- Website Content
We check the genuineness, effectiveness and usefulness of the content of your website. We also check whether the content is rich in keywords or key phrases.
- Website Speed
We test your website speed to see if it loads reasonably fast. A slow loading website can affect rankings and put off visitors.
Once we finish the diagnosis, we send you the report explaining to you our findings and suggestions. You will get an idea of the work that you have done already and the work that we need to do over the 12-month period of your contract with us.