Website Loading Time Now a Ranking Factor in Google

Once you build a website that has rich content and adequate graphics enough to attract the visitors, if you think your job is done, well, you are not as right as you think. Because these are factors that are seen only once your website is loaded and visitors enter your site. And for that, loading speed of the website is crucial. Because, visitors never wait for hours or even minutes for a site to load.

Let’s take a scenario. Suppose you want to visit a website. You type the URL and press enter and wait for the website to load. How long would you wait? 10 seconds? 50 seconds?  A minute? Well, reports tell us that an average visitor would not wait beyond 15 seconds for a website to load. Which means if you want people to visit the site the loading speed of the site should be really high.

Google has realised the significance of loading time and that is why it has made it one of the determining factors for page rank. Google recently announced that it has included the loading speed of a website in its algorithm. Though it is now applicable for only websites in English, and not all of them, there is going to be a gradual increase in this.

However, for the new websites that are currently taking more time to load, the good news is that though loading speed is one of the ranking factors, it doesn’t carry much weight compared to the other determining aspects of page rank like incoming links and relevant content. As Google explains, “currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site.”

This is good news for those websites that take some time to load. Still, it would be a good idea to increase the speed as it goes. There are a few tools in the market that can find the pages that are slow to load and provide recommendations on how to load faster.

In the case of websites that have good content with relevant keywords in place the page rank is not going to be affected for some time at least. Faster loading time is only going to strengthen what you have already. However, the key factor to remember is that without adding content and graphics and without any links, a website cannot hope to increase its page rank only by increasing its loading speed.

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2 Responses to “Website Loading Time Now a Ranking Factor in Google”

  1. One of the most important thing to make real dreaming about 1st position of google is diversity of link sources, and all backlinks of course should to be do follow.

  2. Some days ago I discussed that topic with just the same result. It s a topic challenging for discussions again and again. Good elements you took into account for argumentation

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