Search Engine Optimisation (SEO) Blog » Website Design

Choosing the right domain name

admin — Wed, 25 Mar 2009 13:48:04 +0000

Google sometimes analyses the text that is used for your ecommerce website’s domain name. For this reason, if appropriate, you should register your primary keyword for use as the host name of the online shop website that you are planning to host, with each word separated with a hyphen. The following host name is an example…

www.health-store-uk.com

You should avoid using more than two hyphens and since it is not the only factor that is taken into account by google, should not be used in such a way as to confuse the branding of your ecommerce website. Host names are case insensitive.

The same approach should be applied to filenames and directories with each keyword separated by a hyphen so that google interprets the words as separate words rather than one whole word. The following URL is an example…

http://www.thewebclinic.co.uk/internet-marketing/webclinic-request-info.htm

It should be noted that it does not make any difference what the top level domain (3 letter suffix) of your host name uses (eg .co.uk or .com or .net). However, if your website hosts products for UK, it would make sense to use the appropriate country code top level domain (.co.uk). Other domains are “.info” for informational sites, “.org” for organisations, “.com” for commercial organisations and “.biz” for business use.

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Large vs small websites

admin — Wed, 25 Mar 2009 13:46:38 +0000

Websites with many pages tend to be regarded more highly by search engines than websites with just a few pages. It is therefore better to have a site that is 50 pages or more rather than a website with 5 webpages with very long pages. Each page should however contain approximately 300 words of text containing keywords in order to be taken into account properly by google.

Short pages tend to download faster and get indexed faster. Since visitors will likely avoid websites that take a long time to download, then it will be advantageous in this regard.

Avoid nesting your webpages too deeply and keep important pages near to the root folder. Code should be minimised and this can be achived by exporting javascript and CSS to external files. It is important to stress that you need pages with genuine, original content. Your webpage should be W3C standards complient. do not create pages that are too similar. The following lists the basic pages that most ecommerce websites usually contain…

Homepage: The first page a user sees when they type your site’s domain name.

Products Pages: Categorised and Listed Display of your products. Typically contains pictures and information.

Shopping Cart Page: Where the user goes to add, pay, or register for use of your site’s online ordering system. This needs to be secure and is typically not indexed and should be placed on your htaccess exclusion list.

Frequently Asked Questions: Help to answer any potential questions a customer might have.

About: A page describing your company.

Contact Information: Address, email, phone number and directions of your brick and morter front end.

Resources / Website Directory: References to external sites that might be useful. Should ideally not be bought or exchanged but instead be genuine and naturally formed.

Customer Feedback: This could be a blog, testimonials page, or even a message board.

Legal Stuff: Any other legal stuff that customers might need to know such as terms and conditions, disclaimers, copyright information, privacy policy, returns policy.

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Online shop websites

admin — Mon, 23 Mar 2009 15:18:11 +0000

An online shop website owner needs to design their ecommerce solution with the following considerations in mind…

• Web hosts needs to be able to store website files on secure servers. Unix based website hosting tends to be more secure than Windows based servers as all version of Windows are more susceptible to viruses than any version of Linux.

• Protection of credit card details from eavesdroppers is needed as the data passes through the internet between the client and the server as indicated by a padlock logo that appears on the browser window. Double click on the padlock and it will give you the website security certificate details.

• Use of a regularly updated anti virus program, spyware program, security updates and patches. Never run a program from a recipient who you do not know and never devulge your password information to anyone claiming to be from business first unless they can be verified.

• The webserver and the network that it is on needs to maintain logs of all activity. This produces an audit trail that can be used to find the source of any attempt to steal sensitive information.

• Fail safe technology such as off site backups is required in case of a catastrophe such as virus or damage to servers and uninterruptible power supply to prevent power cuts from corrupting a transaction in progress.

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