Google News is one of the prominent news website that is followed religiously by many individuals and organisations. To establish your presence in Google News you need to play a very different game. In other words the algorithm for Google News is quite different. Let’s see some of the factors that can affect the ranking in Google News:

• Freshness

When it comes to news, whether it is online or offline, freshness matters most. If you come across an event that happened some 2 weeks back you are not going to be very amused or thrilled, right? It’s the same principle that you follow for offline news. Nobody reads a newspaper that is a week old. Same way, if you post some news that is just not the latest or the most updated you can’t expect Google to rank it high.

• Relevance

Being relevant to what a user is looking for is what qualifies a news article to be listed by Google. Google is believed to classify news articles based on the topic. If your article is original and contains substantial information regarding the topic with the right keywords, it would naturally get a good listing.

• Treatment of recent developments

If you post an article about a hurricane that happened last week and another about an archaeological discovery you can rest assured that your article about the hurricane would get more clicks and therefore more ranking. This is because when it comes to news, users would prefer to hear more about something that involves more urgency and directness than something that wouldn’t affect them, however breathtaking that news is.

• Local reporting

The idea of local reporting strikes with Google News. If there is an event that happens in a particular place Google would prefer those in that region to report it with their own local version.

• Credible authority

The best thing about Google News is that you don’t have to have the label of BBC or CNN to report something. Google gives weight to the news source for each news and each category. Therefore, all you need to do is to become a trusted source for the category of news you report and your article will be ranked accordingly.

• Speed

Do you want Google to rank you high as well as other news sites to refer your site? Then be the first to report an event. It is of course not news for you that speed matters a lot in news reporting. This is one field where “early bird actually catches the worm”. Hence, report something as soon as it happens and before someone else reports it and get your position safe in Google.

• Originality

Remember that if you copy and paste the news from another site or even reproduce sentences from other news sites Google would recognise the similarity. Make sure that the content you provide is original and unique. Even if you provide the original source of the content Google would rank that original source higher than your content.

Reporting for Google news is almost like reporting for a newspaper or television channel. Not only from an SEO perspective but also from a journalistic perspective the factors mentioned above would help you in creating and submitting news that can bring you under the visibility span of Google News faster.

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• Comprehensive pre-analysis free of cost

We have a unique offer of providing a pre-analysis of your site absolutely free! Once you provide your website address, name, and email ID, we will study your website, its design, usability, and results. We provide you details on the strengths and weaknesses of the website from the perspective of the visitors. This gives you an idea of what more has to be done for the site to be more alluring and profitable.

• Efficient diagnosis

Upon your signing a contract with us we begin a 12 month long business relationship with you which you are never going to regret. We start with a thorough diagnosis of your website to study all its aspects. Here are the information we collect as a part of your diagnosis:

1. The current position of the website in the search engines and the current page rank it has.
2. The performance of your competitors in the market and the visitors their website gets per day.
3. The performance of the key phrases that your website currently focuses on and the potential keywords that can be effective.
4. Once we complete the detailed study of your site we send you a diagnostic report with all the details we found, the steps we plan to take to bring your website up in the search engine pages and our suggestions to bring more visitors as well as make them stay in your site.

• Effective search engine optimisation work

Here is the start of the real search engine optimisation of your website. The following are some of the steps that we take to optimise your website:

1. Meta data updates – Your keywords and phrases are added in prominent locations in the website like header tag, title tags, text titles and headings, alt tags etc.
2. Site map creation – We create a map of your entire website and apply for a Google site map submission.
3. Code clean up – We find and rectify the broken links, bad designs and irrelevant pages and URL in the site.
4. Content creation and submission – We create original and keyword-rich content for your website. We also create articles, blogs and press releases for your site and submit them in respective directories to ensure that your site remains the favourite of search engines as well as human visitors.
5. Directory submission – To ensure that your site gets more quality inbound links we submit your site URL to various directories.
6. Search engine submission – Every time you add a new page in your website we submit it in various search engines through site map XML feed.
7. Monthly reporting – During the 12 months that we work for you we ensure that you are kept informed of our work. For this we send you a work report every month that includes the details of our work as well as our suggestions to make the site more appealing.

The Web Clinic believes that maintaining a website in the front page is as important as bringing it there. Therefore, we keep working on your website even after it reaches the top positions in search engines. We believe in a mutually beneficial relationship and for us your success is synonymous with ours.

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The growth of internet marketing is now faster than the growth of traditional marketing. Lots of companies now give serious thoughts about search engine marketing due to its ability to bring good returns of investment. SEM has a fantastic potential for:

• Increasing sales
• Creating brand awareness
• Providing website visibility

Search engine marketing can be done in different ways. The most well-known and well-accepted techniques of SEM are search engine optimisation (SEO) and pay per click (PPC).

Search engine optimisation

As we all know, SEO is all about creating and enhancing your website in such a way that it is easily found by search engines and are brought to the front pages, facilitating quick and easy viewability for human visitors who are the potential customers. Here the marketing is virtually free as you pay no amount to the search engines for displaying your website, be it in the front pages or back. The catch here, as you would know, is the time it takes to reach the front and the constant efforts you need to put forth to retain the high position.

Pay per Click

Pay per Click or paid search brings your website under the viewability span of the search engines very fast. It is taken up as the primary option of SEM by more and more companies recently. Its advantage is that it catches attention very fast. By bidding for the keyword that you think your prospective customers would use to reach your site you come to the front pages of the chosen search engine and is easily and quickly noticed by readers. It is expensive but brings quick results.

If you think that just by bringing the website into the users’ and search engines’ notice your job is done, you cannot be more wrong. Because, search engine marketing is not only about increasing the traffic to your site but about increasing the right traffic. What you need is not readers of your site but buyers of your products. Which brings us to the end of this post and the most important point that should remain in your head: People pay not to see your website but to get a good product or service. Hence provide what they pay for and your website about it will automatically turn out effective.

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So your next question would be what is the use if you are listed in the 50^th, or God forbid! 500^th, position where no one would ever know of your existence? The fact is if you make it to Google, that is just the beginning. From there you can come up front by doing an effective optimisation of your website for Google. Of course there are no particular short cuts that can guarantee you of a high position. All the search engines, as you know, have their own unique algorithms for ranking a site.

There are some basic factors that apply for all the search engines like providing good content, keyword-rich tags and quality back links. However, here are a few tips that can help you in the entering Google:

• An all inclusive site map is one way that can ensure a visit from search engine crawlers. It is not a page that human visitors often visit. But Google crawlers are known to visit the sitemap of a website. Hence, ensure that all your web pages are found by Googlebot. There is in fact an XML site map tool from Google that makes sure that your sitemap is visited by crawlers of Google. However, it is better to create your sitemap on your own so that it is visited by the crawlers of other search engines like Yahoo! and MSN.

• Creating a blog is another path that leads to Google, especially if it is created in blogger.com that is owned by Google itself. Add blog posts on topics that are relevant to your website and provide that link that takes the reader to your home page.  Similarly, by creating quality articles on relevant topics and submitting them in article directories can also help you spread the word.

• Do a proper research of the keywords that you need to pay attention on. If necessary, get the help of Google keyword tool. Properly researched keywords can take your website places, not to mention the happy visitors who find what they were searching for. Also, adding the keywords in the domain name and in the tagging has been reported to be quite effective.

Though you can never be sure of the reasons that can make your website rank high in Google, you can definitely work on the reasons that do not make your website popular. There are less chances of your website getting a high position in Google if:

• The site is not connected well with other websites that deal with the same topic. In other words, if it does not have relevant, quality links

• If Google’s most recent crawl preceded the creation of the website

• If the website was not available or reported error at the time of Google’s crawling

• If the design and coding of the website do not promote its search engine optimisation.

It is quite easy to submit the website in Google instead of doing all these steps mentioned above. You might get faster results too. However, letting Google find your website on its own has benefits that last and would prove effective in the long run for the purpose the site was built: to bring more visitors and increase sales consequently.

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Each day witnesses the birth of more and more websites. Most parts of the world are now realising the wonders of online business and have moved to online selling. Companies sell either a specific product (wedding gowns, carpets, chocolates, etc.) or a particular service (furniture cleaning, IT services, couriers, etc.). Optimising all these websites for Google or Yahoo or any similar search engine using the same techniques might not work and bring results all the time.

Wondering why? Because some techniques that might work well for a service website might not work for a product related website. While keyword-rich content, back links and description tags are some of the common requisites for all business websites, there are some factors that become more important for either product related sites or service related ones.

Need for images

Product selling websites obviously needs more images as that is how their customers get to see what they are looking for and decide whether to buy or not. Even though search engines do not crawl images you need to find space for them. So keyword-rich product descriptions and alt tags become all the more important and essential here. In the case of websites that sell services images are not as necessary. From the perspective of SEO more content in the form of articles, blogs and press releases are more effective here.

Localised keywords

Localised keywords become important in the case of websites that advertise services. Because products can be delivered across the globe while most of the services cannot be, localised keywords do not matter as much in the case of websites that sell products. For example, if you are in need of a dental care specialist you would obviously add your location in your search keyword instead of just a generic keyword “dental care”.

Contact details

For service related websites your contact details are crucial. For the reason stated above, services are always in demand locally than products are. Hence, providing your contact details in all pages of the website is not only going to help you bring customers but also attract search engines.

Descriptions

While products have descriptions added to them, services might not require as much in terms of precise specifications. Products would need all the information that a customer might ask if he had been purchasing it from a conventional retail showroom. In the case of a service website, the experience of the company and the expertise of the company staff have to be concentrated on.

Dynamic/static URLs

It is not news that search engines always prefer static URLs. However, in the case of product websites it is not always practical to have static URLs for all the pages as they would be numerous. Whereas in the case of a service website, the intention is mainly to let yourself and your online presence be known to customers. Here, all you need to tell the customers is about your company and the services. Naturally, web pages would be lesser and easier to be created as static URLs.

Whether a website is meant to sell a product or advertise a service optimising it for search engines is a step that has become crucial as well as ubiquitous. A good search engine optimisation job would recognise the differences between both and work accordingly. Needless to say, this recognition can help the go travel a long way ahead.

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