Here are a few SEO techniques for you to optimise your Facebook page and thus invite more visitors to it.
- Choose the right title for the page
Go back to the time when you created a profile for yourself in Facebook. Was there any doubt while adding your name there? Most probably you gave your real name with surname and maybe even a tagline that best described you as a person. So doesn’t the same rule apply to your business profile too? Definitely. Providing the actual name of your company as the Facebook page title is important for 2 reasons: first, it obviously is your identity, and second, just a random or common name that sounds fishy can make people hide your updates. Also, Facebook has started disabling the updates of pages with common names recently.
To create a brand and maintain it, it is crucial to have an impressive title for your Facebook page as well as to retain it. Changing your name once you establish your account in Facebook and have received followers is a bad idea. It can not only create confusions among your followers and those who ‘liked’ your page but also lose the credibility that you created with a lot of hard work.
- Make your Facebook URL reflect your business
One of the innovations that Facebook added recently was the ability to choose a vanity URL for your page in it. Looking at the growing popularity of Facebook, there is no doubt that your URL for Facebook is as important as the URL for your own website. Hence, it is important that you select one that is connected to your business and not something that gives no clue to the visitor as to who you are and what you do. Hence, if you are selling wedding gowns, make sure that wedding gowns appear somewhere in your URL.
At the same time, you need to ensure that the URL is not generic term, for Facebook has published a black list of generic usernames that the pages cannot register with. And once you create it you cannot change the name, hence it is important that you choose a name that you really want and one that you would like your fans to remember you by.
- Add keyword-rich text to the About text box
Facebook page consists an “About” box which gives you the opportunity to add information about yourself for your visitors while adding keyword-rich text that can invite search engines as well. It is important that you place this text as close to the top of the page as possible. “About” page is ideal to add as much information about your business for that, as the “Wall” restrains the users from adding large amount of text.
To add information in the “About” box, you need to click the “Write something about [your page]” that is given under the space for profile picture. Here also you have a limit of 250 characters, hence pick out the best words that can describe your business and company.
- Add more keywords in the “Info” tab
Besides the “About” page, Facebook gives you an “info” tab where you need to fill the metadata about the page. This gives you yet another place to add your major keywords and links that belong to your website. Each business category would have its own fields where you need to enter the corresponding details such as address, city and state, company overview and mission, all of which provide you scope to add valuable advertising for your business.
Keywords can be added to your updates as well. However, this has to be done carefully for you cannot add keywords at random without any meaning. Just as in your web pages, make your content informative and interesting and add keywords in a logical way.
- Add photos, videos, events and discussion forums
You’d know this if you already have an account in Facebook. Pictures do say a lot more than words as the saying goes, and hence adding photos of your office, products or services and events can create credibility in the minds of your visitors. Also, you could add keyword-rich descriptions for these photos and videos. And a discussion forum would of course let you invite direct interest from your customers and give you feedback as well regarding your services. And since Facebook makes all these content you add indexable by search engines, these would definitely give you advantage in the search engines.
- Post links to the Facebook page from your website
With the intention of promoting businesses, Facebook has created a new widget, the Fan Box widget for Facebook pages, which includes the link to your Facebook page. By adding this to your web pages, you could actually invite your website visitors to become a “Fan” or “Like” your page directly from your website, without making them leave the site. The same advantage goes for the “Find us on Facebook” badge that you could add anywhere on your website home page and get a link directly to your Facebook page.
- Increase the links to your Facebook page through intra-bound links
When the numbers of fans increase for your Facebook page, it adds to the intra-bound links as the profile pages of these fans would have the link of your page in them. Once your business is more established and you get around 1000 fans in Facebook, the internal links to your page in Facebook would also increase. Similarly, by getting your fans to comment and like your updates, you could add to the reciprocal linking within Facebook. Since the links in your fans’ pages are also indexed it leads to the overall popularity of your page in search engines and among the users.
With more and more changes appearing in the online marketing of businesses, your success depends on catching up with the latest trends and changing your marketing trends accordingly, before your competitors do the same. With social networking as one of these latest trends, to have your own account in Facebook and optimising it to make it friendly for search engines and visitors becomes a priority, especially now that Facebook itself has taken the initiative to promote businesses through its Pages.