The biggest advantage of internal linking is that it is under your control and you can use it the way you want. They tell the search engines how the content of each page in your website is relevant to the site. Here are a few of the common internal links found in a website. You can also find how each of them is relevant to the website.

• Internal text links

Text, as you know, is mightier than images when it comes to SEO. Image links, Javascript links, image map links – none of these are as effective as text links.

• Category/subcategory links

Any website would have categories and sub categories, though the hierarchy might change depending on the kind of website. It shows the search engines how you want to group your content.

• Related groups links

This is important in the case of ecommerce or news websites that have advantage in showing the related products or related stories links. It increases the usability as well as topical relevance of the page.

• Single item links

Single items in a website have their own importance. However, in the eyes of the search engines they gain their importance not when they are given randomly here and there but when they are given under a proper category, title, etc.

• Sitemap links

The importance of sitemaps is almost a globally agreed point and is worthy of an altogether different post. For search engines as well as users, sitemap link is equally important.

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Non Hierarchical linking is when all pages are linked to each other and are therefore considered of equal importance. Pagerank would therefore be distributed equally among all pages of the site therefore giving more pages a pagerank but of a lower score. While pagerank does not necessarily determine the page’s position on an SERP, it is something that customers may consider when evaluating the reputation of your site.

When performing internal site linking, you need to make sure that you use text links rather than image based or javscript based links. The anchor text should also contain the keyword relevant to that page. Large sites should incorporate a sitemap page from which all the main pages of your site can be accessed, and an xml sitemap from which all the pages of your site can be accessed.

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