Posts Tagged ‘google seo’

HTTPS – a ranking signal

Friday, August 22nd, 2014

http://www.security-faqs.com/wp-content/uploads/2010/12/secure-browser.jpg

As security is a top priority for Google, they spends a lot in making sure that the services they offer are secure, like strong HTTPS encryption by default. As part of it they have been running researches on whether websites should use secure, encrypted connections as a signal in ranking algorithms. Now Google has decided to use https as a ranking signal – carrying less weight than other criteria like good quality content, quality links etc. But over time they may strengthen this criterion to encourage more webmasters to use https for their websites or even switch http to https to make safe on world wide web.

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Know where you are indoors with Google Maps 6.0 for Android

Wednesday, January 18th, 2012

Are you in a large airport sprawled for acres trying to find its ticket counter or washroom? Or searching for your favourite brand showroom in a huge shopping mall? With the new Google Maps 6.0 specially for Android, there is no need for you to run around looking for enquiry counter at an airport or a shopping mall.

Till now, Google Maps guided us to find the way outdoors with the usual blue dot that indicates where you are right now. But now Google has partnered with “some of the largest retailers, airports and transit stations in United States and Japan” and helps you find where you are and what you are looking for in these places with its new Google Maps 6.0. Google Maps for Android now “enables you to figure out where you are and see where you might want to go when you’re indoors”. In other words, it helps you determine which floor you are on and where the place you are looking for is. Android users can also use other available features such as finding out restaurants and stores in the vicinity of a few metres.

With Google Maps 6.0, when you enter these selected places and open the Google Maps, their detailed floor plans would appear. As you move around, the interface would automatically get updated to show the location where you are right now. Google has added a few airports and stores for the time being; however, in course of time it would be adding more locations around the United States and Japan. Currently, this facility is for Android devices including mobile phones and tablets. IPhone users might have to wait for some more time.

The help centre for Google Maps for Android has the complete list of indoor locations in the United States and Japan where you could avail this facility for now. In fact, if you have a business of your own and wish to add the floor plan of your store in the Maps, you could do that as well through the help centre. Very soon, your customers could find you through Google Maps and thus reach you faster and easier.

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Good ranking in Google News is a different game altogether

Tuesday, July 27th, 2010

By now most of you would be familiar with the search engine optimisation techniques for a website in the search engines, even Google.  However, if you think you can use the same techniques to get good ranking in Google News as well, you couldn’t be more wrong. Because the criteria for being ranked well in Google News is quite different from that for Google.com.

Google News is one of the prominent news website that is followed religiously by many individuals and organisations. To establish your presence in Google News you need to play a very different game. In other words the algorithm for Google News is quite different. Let’s see some of the factors that can affect the ranking in Google News:

  • Freshness

When it comes to news, whether it is online or offline, freshness matters most. If you come across an event that happened some 2 weeks back you are not going to be very amused or thrilled, right? It’s the same principle that you follow for offline news. Nobody reads a newspaper that is a week old. Same way, if you post some news that is just not the latest or the most updated you can’t expect Google to rank it high.

  • Relevance

Being relevant to what a user is looking for is what qualifies a news article to be listed by Google. Google is believed to classify news articles based on the topic. If your article is original and contains substantial information regarding the topic with the right keywords, it would naturally get a good listing.

  • Treatment of recent developments

If you post an article about a hurricane that happened last week and another about an archaeological discovery you can rest assured that your article about the hurricane would get more clicks and therefore more ranking. This is because when it comes to news, users would prefer to hear more about something that involves more urgency and directness than something that wouldn’t affect them, however breathtaking that news is.

  • Local reporting

The idea of local reporting strikes with Google News. If there is an event that happens in a particular place Google would prefer those in that region to report it with their own local version.

  • Credible authority

The best thing about Google News is that you don’t have to have the label of BBC or CNN to report something. Google gives weight to the news source for each news and each category. Therefore, all you need to do is to become a trusted source for the category of news you report and your article will be ranked accordingly.

  • Speed

Do you want Google to rank you high as well as other news sites to refer your site? Then be the first to report an event. It is of course not news for you that speed matters a lot in news reporting. This is one field where “early bird actually catches the worm”. Hence, report something as soon as it happens and before someone else reports it and get your position safe in Google.

  • Originality

Remember that if you copy and paste the news from another site or even reproduce sentences from other news sites Google would recognise the similarity. Make sure that the content you provide is original and unique. Even if you provide the original source of the content Google would rank that original source higher than your content.

Reporting for Google news is almost like reporting for a newspaper or television channel. Not only from an SEO perspective but also from a journalistic perspective the factors mentioned above would help you in creating and submitting news that can bring you under the visibility span of Google News faster.

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