Posts Tagged ‘Ecommerce’

Ecommerce marketing

Monday, March 23rd, 2009

Ecommerce Marketing, also referred to as search engine optimisation and internet marketing, is the marketing of objects over the Internet. The methods used include the following core topic areas…

• Search Engine Marketing (SEM) or Search Engine Optimisation (SEO)

• Display-Advertising (Web banner ads)

Email-Marketing (Targeted Promotional Emails)

• Affiliate Marketing (A parent business rewards another affiliate business for each customer brought about by the affiliate-company)

• Interactive advertising (Using kiosks, mobile phones and viral marketing techniques to engage the consumer in a personal way.)

• Online reputation management (Similar to webpage marketing except it is for a name or brand, and the optimisation is not a single web site but rather any site that contains only positive references to that name or brand.)

• Social Marketing (blogs, social bookmarking)

Succesful ecommerce website marketing can be measured by higher search engine placement for your ecommerce website main keywords than before your internet marketing campaign commenced. Not all your keywords may be higher but most of them should be higher ranking in the search engines when you type them in after your website has been search engine ‘optimised’ compared to before. Therefore it is important to keep track of the progress throughout your campaign to ensure that the righ methods for your site are being used.

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Ecommerce websites

Monday, March 23rd, 2009

Below are some important points to remember when setting up an ecommerce website for both The Web Clinic bshop online stores and online shop websites in general…

* Use good navigation structure: Whenever a user is navigating inside a store with more than 1 sub-level of navigation, it’s critical to show them where in the site structure they are using appropriate navigation menus.

* Add a sort option to search results: You should have a sort option based on price, popularity and special offers.

* Wildcard search: Offer the user the option of seeing every product on one page. This can be achieved using RSS feeds.

* Make costs clear:It’s particularly important for internet shop sites to show pricing and cost savings, but nearly every website can benefit from providing that extra bit of detail before the customer clicks to a product page.

* Search Box:All online shop websites should have search functionality. The www.thewebclinic.co.uk website for example has a search bar at the bottom of the page that uses google custom search. It is not difficult to set up and saves the end user a lot of time when searching for products in a large ecommerce website.

* Delivery Options:All customers must be able to see clearly what the costs of delivery are and what the delivery options are from your online shop website. It is important to be able to offer track and trace and insurance in case something unexpected happens to the package. The UK post office has a no facility for finding lost articles that have not been sent by recorded delivery and you will probably not get a refund for lost items unless it is insured.

* Use good communications:Keep the customer informed by email or phone when the payment has been received and when the item has been shipped. Do not use automated email systems for this purpose.

* Invoices and Receipts:When you send out order confirmations, make sure to include all of the product details to re-assure the buyer that they’ve selected properly and to give the customer the option to fix an incorrect order before the item is shipped.

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Online shop websites

Monday, March 23rd, 2009

An online shop website owner needs to design their ecommerce solution with the following considerations in mind…

Web hosts needs to be able to store website files on secure servers. Unix based website hosting tends to be more secure than Windows based servers as all version of Windows are more susceptible to viruses than any version of Linux.

• Protection of credit card details from eavesdroppers is needed as the data passes through the internet between the client and the server as indicated by a padlock logo that appears on the browser window. Double click on the padlock and it will give you the website security certificate details.

• Use of a regularly updated anti virus program, spyware program, security updates and patches. Never run a program from a recipient who you do not know and never devulge your password information to anyone claiming to be from business first unless they can be verified.

• The webserver and the network that it is on needs to maintain logs of all activity. This produces an audit trail that can be used to find the source of any attempt to steal sensitive information.

• Fail safe technology such as off site backups is required in case of a catastrophe such as virus or damage to servers and uninterruptible power supply to prevent power cuts from corrupting a transaction in progress.

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