www.health-store-uk.com

You should avoid using more than two hyphens and since it is not the only factor that is taken into account by google, should not be used in such a way as to confuse the branding of your ecommerce website. Host names are case insensitive.

The same approach should be applied to filenames and directories with each keyword separated by a hyphen so that google interprets the words as separate words rather than one whole word. The following URL is an example…

http://www.thewebclinic.co.uk/internet-marketing/webclinic-request-info.htm

It should be noted that it does not make any difference what the top level domain (3 letter suffix) of your host name uses (eg .co.uk or .com or .net). However, if your website hosts products for UK, it would make sense to use the appropriate country code top level domain (.co.uk). Other domains are “.info” for informational sites, “.org” for organisations, “.com” for commercial organisations and “.biz” for business use.

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