Optimising ecommerce websites for longtail keywords

You are in need of a digital camera. Moving with the current trends the first thing you’d do would be to search in Google or any other search engine. What are the chances of your finding the camera you want? Is it when you type “digital camera” or “sony SLR (model number) digital camera in (your city)”? Well, obviously the second one as it is more specific. It shows that you know what you want. From the perspective of the website owner, a specific keyword means a highly possible conversion. It again means the user has decided on his product and is most likely to purchase. Longtail keywords are ideal for ecommerce websites of small and budding companies. They can be defined as the descriptive keywords that users type in search engines to find their products. For example, if you type in “cosmetic dentistry” it would be just a keyword and not longtail. However, if you type in “cosmetic dentistry in the UK” it would be longtail and bring you the results faster. Longtail SEO has many benefits. Here are some of the advantages of a specific keyword:

  • Faster search results
  • Easier crawling for the search engine spiders
  • High chances of conversion
  • Ease to find and use what the user is looking for

Considering that every other criterion for a good and effective optimisation is fulfilled, longtail keyword helps boost the sale of an ecommerce website sooner. Here are a few tips that can help you with longtail keywords for your website.

  • Do a thorough keyword research

To optimise for a keyword it is important that you find keywords that can bring visitors to your website. Take the case of the website www.puregusto.co.uk. The site comes in the second position for the keyword “Next Day Coffee Supplies” in www.google.co.uk. Whereas, if you search for just “coffee UK”, the website is seen in the second page. As you have noticed, the second keyword is more generic and will take a long time to bring your website to the front.

  • Link the internal pages effectively

In the case of an ecommerce website it is not practical to have static URLs for all internal and product pages. Automated dynamic URLs are unavoidable. However, you can still do an effective optimisation here by adding the brand and the model number of the product in the URL. This again creates an effective longtail SEO.

  • Add more products on a single page

When a user is searching for a product, you could add similar products under the captions like “Best Sellers” and “Related products”. For example, in the website www.peterfieldonlinegolfshop.co.uk, when you select a product, immediately after the product description you could find a section, “People who bought this were also interested in”. Doing this gets the user attracted to more products in your websites besides the product he or she was searching for.

  • More product description

Yes, content is king for individual products too. Giving unique descriptions for each categories and informative and relevant description for each products can bring you amazing results within no matter of time. Check, for example, the category and product descriptions in the website www.doorhandles.co.uk. These tactics are not the only ones to bring about an effective longtail optimisation. However, these might help you rethink on your keyword research and the current keywords that you are using for your website. Finding the proper keywords, especially longtail keywords, could get your websites ranked high, visitors converted and thus sales increased.

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