Ecommerce websites

Below are some important points to remember when setting up an ecommerce website for both The Web Clinic bshop online stores and online shop websites in general…

* Use good navigation structure: Whenever a user is navigating inside a store with more than 1 sub-level of navigation, it’s critical to show them where in the site structure they are using appropriate navigation menus.

* Add a sort option to search results: You should have a sort option based on price, popularity and special offers.

* Wildcard search: Offer the user the option of seeing every product on one page. This can be achieved using RSS feeds.

* Make costs clear:It’s particularly important for internet shop sites to show pricing and cost savings, but nearly every website can benefit from providing that extra bit of detail before the customer clicks to a product page.

* Search Box:All online shop websites should have search functionality. The www.thewebclinic.co.uk website for example has a search bar at the bottom of the page that uses google custom search. It is not difficult to set up and saves the end user a lot of time when searching for products in a large ecommerce website.

* Delivery Options:All customers must be able to see clearly what the costs of delivery are and what the delivery options are from your online shop website. It is important to be able to offer track and trace and insurance in case something unexpected happens to the package. The UK post office has a no facility for finding lost articles that have not been sent by recorded delivery and you will probably not get a refund for lost items unless it is insured.

* Use good communications:Keep the customer informed by email or phone when the payment has been received and when the item has been shipped. Do not use automated email systems for this purpose.

* Invoices and Receipts:When you send out order confirmations, make sure to include all of the product details to re-assure the buyer that they’ve selected properly and to give the customer the option to fix an incorrect order before the item is shipped.

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One Response to “Ecommerce websites”

  1. Cheers for the post. I enjoyed the read.

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