Archive for the ‘SEO’ Category

HTTPS – a ranking signal

Friday, August 22nd, 2014

http://www.security-faqs.com/wp-content/uploads/2010/12/secure-browser.jpg

As security is a top priority for Google, they spends a lot in making sure that the services they offer are secure, like strong HTTPS encryption by default. As part of it they have been running researches on whether websites should use secure, encrypted connections as a signal in ranking algorithms. Now Google has decided to use https as a ranking signal – carrying less weight than other criteria like good quality content, quality links etc. But over time they may strengthen this criterion to encourage more webmasters to use https for their websites or even switch http to https to make safe on world wide web.

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Info You Should Know About the New Google Disavow Links Tool

Monday, December 9th, 2013

Strategically linking to other websites in your niche could help your website in many ways.  Google and other search engines consider those relationships in the ranking of both of those sites.  If two sites with decent reputations are linked, it can help Google determine the best ranking for relevant phrases.   Google is paying a lot of attention, nowadays, to the relationships between linked sites in determining which sites are authority sites, which sites are trying to ‘game’ their system via link wheels or paid links, and which sites are legitimately striving to provide value for their visitors.

What happens when a spammy site links to your website in an effort to elevate its own reputation? In some cases (particularly with taboo subjects), this could be hazardous to your site’s reputation with search engines.  That’s why Google created the Google Disavow Links tool.

The Google Disavow Links tool gives you a place to notify Google that an unsavoury site is linking to your site.  Google can take your notification and investigate it. If it’s found to be negatively impacting your website’s rankings, Google can break the link.

Before You Start Using This Tool…


Not all links are evil. Some links pointing to your website could be beneficial and they could also be benign. You shouldn’t stress about every link that’s pointing to your site.  You should, however, know what’s going on so that you can take action if any of the links are harming your rankings. Be aware that the process is manual and can take time.

If you’d like to see the tool, it’s at: http://google.com/webmasters/tools/disavow-links-main.

Google would prefer that you work with site owners, asking them to remove their links. Most will comply and it’s easy to see, in your website traffic reports, which sites are currently linking to you.  If you’re not getting anywhere and you’re of the impression that certain links are hurting your site, especially when a google recovery is needed, it’s wise to use the tool or have your SEO company manage the process for you. (Chances are that they are already doing this as they work proactively when Google updates and tools are released)

When the Situation is Reversed…


What if you receive an email where you are asked to remove links that you’ve used in your own link building efforts?  Some companies fear that this means their site is seen as spam. This isn’t always the case.  A website owner that found your link may be over zealously reacting at the advice of others about link pruning. It’s wise to comply with their request.  If you’re concerned, don’t hesitate to talk to us so we can help you sort through to determine whether or not there are problems with link building you have done in the past.

This new tool is further proof of the fact that Google will continually refine its strategies with SEO and online marketing to try to help the best sites continue to rise to the top of the rankings. If you work at SEO, customer experience, and strive to create a useful online site that helps those who arrive there, you’ll have a greater chance of receiving more organic visitors and of getting favourable rankings with the top search engines.

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How Your Business Benefits from Having a Blog

Monday, October 8th, 2012

A business blog can do a lot for you. It can help you: generate leads, nurture relationships, build authority, and attract more organic search engine rankings, too. It’s an inexpensive and highly effective marketing tool.

What can your business blog do for you? Let’s look at a few of the big benefits of business blogging:

Generate Leads

Every blog entry has the potential to bring customers your way repeatedly. Blogs can be highly effective tools for lead generation.  The blog entries exist on your website so they can direct interested people to your call to action.  They can also slot people into your sales funnel. Whether theviewers become an instant customer, a subscriber, or simply bookmark your site for viewing later, it can help you continually bring in new business leads.

Blogs have viral potential, too. People read blogs and share them on social media sites. This brings even more potential customers your way.

Interesting and industry related news that appeals to your target audience can be presented in a professional and engaging way. People looking for what you are selling could be lured to your blog via an article that could pre-sell them on what you do.

Nurture Relationships

Blogs don’t just bring new people in, they help you continually converse with past and existing customers, too. They offer a great place for you to communicate about your niche and your brand. Rather than send out a monthly newsletter alone, you can use your blog to interact with and develop business relationships further.

Every article that is posted could help you solidify relationships. Articles on your blog could compel past customers to buy again.  Business blogs are excellent product launch tools, too.

Build Authority

Blogs can help you establish your expertise and authority as well as help you establish credibility in your niche, too. People that could be customers, could be employees, and that could be potential suppliers, investors, and so on can read your blog posts. When people investigate your company because they are thinking about doing business with you, seeing a blog with a variety of useful and helpful articles will add to your credibility as an expert in your industry.

It Helps Your SEO – Significantly!

Search engines seem to love blogs. Because they exist on your website, they offer you many opportunities to create fresh content. A regularly updated blog stops your website from becoming static.  Static sites eventually stop getting crawled by search engine spiders.  But when sites are continually updated with blog posts, this gives Google (et all) a reason to stop by and see what’s new.  That visit could result in new page 1 listings for popular search terms in your industry.  Blogs offer a great way for you to dominate search engines for desired industry keywords and phrases.

  • Blogs attract links, too, from other websites and this will help your site get seen as an authority in your niche.
  • Blog comments and social media interactions are good for your business.
  • Traffic generated to your blog can give you and /or your SEO company insight that will help you with future keyword and marketing campaigns as well as help with a strategy to increase conversion rates on your site, too.
  • The list of SEO benefits goes on…

Tip: Capitalise on current happenings in your industry with your blog. Being a source of breaking news can help you get oodles of traffic in and that traffic can convert to leads and/or sales.

It’s Inexpensive

Blogging is a highly effective tool in your marketing arsenal. It’s not expensive to add a blog to your website and you can have your blog maintained by your search engine optimisation company so you don’t have to worry about it.

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